Im baaaaaaack.

I know I’ve said this a dozen times, but I do apologize for the absence on this here blog. Little bit about what I’m up to, and a little announcement.

First off, I’ve decided, after many inquiries here, to get a bit more serious about consulting. I’m putting together a formal consulting package for bars looking to up their cocktails on draft game. I’ll probably get a domain name and a website and a formal consultancy going and all that soon. If you’re interested, for now you can reach me here.

Second, the Bar Car has been going extremely well. Every year we seem to do twice as many weddings as the year before. Street festivals have grown too and I want them to be more of a focus for next year. We did about 50 events total this year, and based on bookings the Airstream will probably do just as many next year. And in addition, I’ll have at least two more units ready to go also by then.

Third, I’m in the wire-framing stages of making my Cocktail Calc site much better. Right now it’s done very little but gets used a decent amount. I want to make it the definitive tool for batching cocktails. It’ll be a winter hobby of mine to get it in shape.

I’m also going to try to set myself a monthly goal of developing one new cocktail ready to go for sharing here.  I’ve got a couple in the tank to get myself through the slow months thankfully. I might even do some of them in video form to help people figure out how to do these types of drinks at home.

Modern Sour Mix

When I say sour mix, what do you think of? Probably this stuff:

sourmix

If you’re a fan of real, “craft” cocktails, the very thought of it probably makes you throw up in your mouth a little. You probably remember way too many trashy margaritas from the ‘90s or whiskey sours made from it at a wedding.

Not only does it taste disgusting, it’s made of god-knows-what. Here’s the ingredients list for this brand: Water, High Fructose Corn Syrup, Lemon Juice from Concentrate, Citric Acid, Sodium Benzoate, Sodium Citrate, Sodium Metabisulfite, Sorbitan Monostearate, Ester Gum, Natural Flavors, Brominated Vegetable Oil, FD&C Yellow 5.

That’s pretty typical of these things, they’re a cocktail of chemicals with maybe a little oxidized lemon juice mixed in for good measure.

There are, however, reasons for their ubiquity in low-rent bars. These things wouldn’t have been in every bar for three decades if there wasn’t something useful about them right? So let’s break it down into a pro’s and cons list.

Pros:

  • Cheaper than fresh citrus.
  • Faster (no squeezing) and lower labor, and therefore even more cheaper.
  • Shelf-stable so no waste, and therefore even more cheaperer.
  • Shelf-stability lets you use it in batched drinks (think the frozen margaritas of the 90’s) so even lower labor and even more cheaperest! (See a pattern here, other than my bad grammar?)
  • There’s also quality control; whereas fresh citrus can taste very different from batch to batch, this stuff always tastes the same.

Cons:

  • tastes like your dog drank a bottle of Lemon Pledge and then vomited into your drink.
  • Is made of chemicals probably somewhere between smoking and asbestos on the carcinogen scale. 

Now I’m not really expressing anything controversial here when I say that I believe the first con alone is a deal breaker. (The second one also would be for me personally, but your mileage may vary on the artificial flavors/preservatives.) When craft cocktails came back into circulation nigh on a decade ago, the industry mantra became “fresh-squeezed juices” and for good reason. The alternative was garbage. It actually became a religion to the point where if you mention doing anything sour without fresh citrus, craft cocktail aficionados everywhere will tell you that you’re an asshole unworthy of even your own mother’s love.

But, if there’s one thing I’m known for, it’s a no-sacred-cows philosophy. I think we as bartenders and drink makers should do things because they’re the best way to serve our customers, not because they’re “the way it’s always been done”.

Let’s say someone invented shelf-stable lemon juice. Perhaps that someone built a machine that presses and packages lemons in a vacuum, and uses some mechanical process to make the juice such that it won’t degrade. There are no artificial flavors or preservatives. Just shelf-stable lemon juice that tastes indistinguishable from the stuff you’d squeeze. And because it’s processed by machine rather than by hand, and shipped without all the added weight of the peel, and quality control ensures consistency, and it can be pressed when lemons are in season and thus cheapest, its cost is below that of fresh citrus. Wouldn’t you use that?

I have not developed such a device, but I have developed a lemon juice replacement. I made a lime one too. Both are all natural and do not contain any sweetener. They’re made from mostly citrus byproducts. Oh and probably the biggest benefit: they don’t have any solids in them, so they’re already clarified and excellent for carbonated drinks. Have you ever tasted clarified fruit juice? It’s nowhere near as good as the real thing. Mine is actually closer. Here’s a picture of the Chartruth, from Booker and Dax (which I’ve had at that bar, by the way) using my fake lime.

chartruth

In cocktail use my fake juices routinely tie or even beat real citrus juice in blind taste tests. Seriously, I’ve done several. For those to whom “fresh-squeezed juice” isn’t dogma (i.e. 98% of Americans) they find it equally good. Remember, there are parts of real citrus that taste bad, and you get those when juicing too.

You probably don’t believe me. I don’t blame you. I went into this experiment thinking it might be impossible. I went down to Tales of the Cocktail and there were guys there doing a primitive version of what I’m doing, with a method I had thought of before but not tested, and decided they were onto something but still weren’t quite there. They inspired me to keep moving it forward, and keep testing, but even still I did so thinking “this will probably never work”.

And then I found myself reading old soda manuals from 100 years ago. And some new ones too. I found myself reading papers on citrus juice and preservation. There’s been a decent amount of study done on the topic. Gotta love science! And finally, after dozens of iterations, and tasting more Tom Collinses and Margaritas than I thought possible, I’ve come up with something I’m proud of.  

Mine is not nearly as economical as the old school sour mix. Nothing’s cheaper than corn syrup and chemicals. It is much cheaper than actual lemon juice though, but cost was the least of my motivations. I don’t often find myself worrying about my citrus budget. 

I developed it to make awesome batched drinks that can last long enough to make them economical. I wanted to be able to make a keg full of whiskey sour for service at a multi-day event or bar. I wanted to make a force-carbonated Tom Collins or Margarita on draft. I succeeded. I served a carbonated serrano margarita with the lime version of it at my launch party and it was the first cocktail to go.

I’m not sure exactly what I’m going to do with it yet. There’s a very good chance I’ll make a product containing it. There’s a very good chance I’ll just share the recipe here. There’s some chance I’ll just sell it directly as a pre-packaged “sour mix” though I’d like to come up with a different term given the connotation that has.

If you have any suggestions, other than “you’re an asshole for trying to replace citrus and I hope you die in a fire!”, please comment them here.

Cocktail Projects

I’ve been up to very much cocktail related recently. A few highlights.

1. Aged Eggnog. Last year I made Ruhlman’s Aged Eggnog and it was amazing. Everyone got knock-down drunk because it doesn’t taste boozy but it’s freaking 25% alcohol.

So this year of course I had to go over the top. I made 12 fucking gallons of it. Not kidding. That’s 60 liquor bottles worth. No joke. Some of it is for sale to various people I know, but most of it’s just for me.

For most of it I split the whiskey between Old Grand-dad and Old Overholt. I love me some rye, and I feel like the spice goes well with the cream. Old Grand-dad is a rye heavy bourbon, so it comes out pretty tasty.

For a couple gallons of it a friend and I decided to go high class. We got the milk and eggs from local farms, Elijah Craig 12 and Rittenhouse for the whiskey, Plantation Grand Reserva for the rum, and a decent cognac whose name eludes me now.  (In my defense, I have been drinking.) I mostly wanted to see what the difference was, other than price, in the final product .

2. Batching app. I had made a batching app for my launch party. You can find it at: http://production.cocktailcalc.divshot.io/

Right now it’s a simple web app. It’ll calculate dilution for you if needed, using the formulas in Liquid Intelligence, and make it easy to scale up. I used that for all of the cocktails at the party and it saved me a shit ton of time.

I have lots of upgrades, and I think divshot will be gone soon so I’ll have to move it to another server. But feel free to use while it’s around.

3. Apple Hard Cider/Brandy. My friend and I decided to make a shit ton of hard cider, so I built a 32 gallon primary fermentor. Basically it’s a food-grade plastic trash can with an airlock  built in and shrink-wrapped to be air-tight.

I want to turn it into brandy when it’s done, and thankfully I know a guy who is actually licensed to do so. He has a micro-distillery and some awesome equipment. The goal is to do that, then barrel age it. I’ll probably toss a few gallons of it into a keg and carbonate to make some hard cider, and then get a beer gun and load up bottles because why the hell not?

I’ll probably buy some various barrel staves and barrels for aging the brandy. I have a theory that barrel staves can work just as well as actual bottles, for far less money, you just have to take the stave out and then let the liquor continue to age. I think that people try using them for speed and it never comes out quite right, because other things happen during aging than just extracting wood flavor. I’ll give my theory a test.

4. Something I can’t talk about yet. Let’s just say, it’s a project that requires government licensing and as such I’ll be lucky if I can talk about it in 6 months to a year. But happy.